IKEA has been in China since 1999 but the Chinese experience inside the Swedish home furnishings retail is "unique." An article in the Los Angeles Times (8/25), "
Beijing loves IKEA - but not for shopping," talks about the popularity of the store as a destination for daylong visits to take photos, nap, read books, and eat a few meals. The photos are entertaining! This is a great starting point for discussions about the Chinese consumer.
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