Advertising Age - 100 Leading National Advertisers, 2009 edition

Advertising Age recently released its annual "100 Leading National Advertisers" database and special issue, with facts and figures on U.S. ad spending. You can access the electronic version of this advertising research 'classic' here.

The Futurist: Ten Forces Driving Business Futures

An article in the July-August issue of The Futurist magazine by Michael Richarme, from the market research firm Decision Analyst Inc., identifies the top ten social trends of the next 20 years, with implications for business:
1) the emergence of China as the world's largest economic power;
2) global demographic and migration shifts;
3) energy and water shortages;
4) managing waste, reusing products;
5) falling education standards, less-skilled thought leaders;
6) brand relationships intensify;
7) instant gratification shopping;
8) on-demand media;
9) customization, personalization, and community experiences; and
10) youth rules.

The July-August issue of The Futurist has other articles of interest, including "The automation of invention," "Assessing global trends for 2025," and "A rendezvous with austerity: American consumers are about to learn new habits." The magazine (full-text, PDF) is available through the USF subscription to the Academic Search Premier database. You can search the magazine or database as needed, or set up an alert to have the table of contents delivered to your email inbox for each new issue.

FASB Codification

"On July 1, 2009, the Financial Accounting Standards Board (FASB) is instituting a major change in the way accounting standards are organized. On that date, the FASB Accounting Standards Codification™ (FASB Codification) will become the single official source of authoritative, nongovernmental U.S. generally accepted accounting principles (U.S. GAAP). After that date, only one level of authoritative U.S. GAAP will exist, other than guidance issued by the Securities and Exchange Commission (SEC). All other literature will be non-authoritative." (http://aaahq.org/FASB/Access.cfm)

Read about some of the changes here and here. And stay tuned for more information about access to FASB Codification for USF students and faculty.

YourEconomy.org

YourEconomy.org is a free research tool for examining U.S. business activity at the local level over time. It was developed by the Edward Lowe Foundation and uses data from the National Establishment Time Series (NETS) database by Walls & Associates.

The database begins with Dun & Bradstreet information as its largest data source.

"YourEconomy.org presents a unique lens to view data from: Statistics are first sorted by three unique employer sectors (noncommercial, nonresident and resident establishments). Then, resident establishments are subdivided into four stages that reflect different issues companies face as they grow"

The data can be use for examining business and job growth and movement over the years at the national, state, metro and county levels. There is also an explanation of how the data from NETS differs from data available from BLS-Bureau of Labor Statistics and the Census Bureau.

New Business and Economics Books in the USFSP library

New BUSINESS and ECONOMICS books in the Poynter Library, USFSP
(in LC Call Number order, HB-HJ only)
May 4 – June 18, 2009

The following new business and economics books are kept on the “New Books” cart on the first floor in the library for a few weeks, and then moved to the circulating collection on the second floor, unless checked out…

Industrial clusters and innovation systems in Africa : institutions, markets, and policy / edited by Banji Oyelaran-Oyeyinka and Dorothy McCormick.
HC800.Z9 D55 2007

The politics of food supply : U.S. agricultural policy in the world economy / Bill Winders ; foreword by James C. Scott.
HD9006 .W56 2009

The green-collar economy : how one solution can fix our two biggest problems / Van Jones with Ariane Conrad ; Foreword by Robert F. Kennedy, Jr.
HD9502.U52 J66 2008

The myth of the oil crisis : overcoming the challenges of depletion, geopolitics, and global warming / Robin M. Mills.
HD9560.5 .M553 2008

The automobile and American life / John A. Heitmann.
HD9710.U52 H39 2009

China and the global political economy / Shaun Breslin.
HF1604 .B72 2009

Africa and the world trading system / edited by T. Ademola Oyejide & William Lyakurwa.
HF1611 .A36 2005

Alibaba : the inside story behind Jack Ma and the creation of the world's biggest online marketplace / Liu Shiying and Martha Avery.
HF5478 .L58 2009

Called to account : fourteen financial frauds that shaped the American accounting profession / Paul M. Clikeman.
HF5616.U5 C575 2009

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
HF5810.O34 A3 2009

The Financial services fact book (2009) / Insurance Information Institute [and] Financial Services Roundtable
HG181 .F643

Managing investment portfolios : a dynamic process / John L. Maginn ... [et al.].
HG4529.5 .M36 2007

A more complete list of new books at the Poynter Library can be found here.

Please let me know if there are any particular publications that you would like to see in the library collection. Thank you,
Marcy

Lithium, electric cars, and Bolivia

Auto Manufacturers Race for Bolivia’s Lithium Reserves

Bolivia has the world's largest lithium reserves, which are attracting multinational auto manufacturers exploring sources for new electric and hybrid auto technologies. Evo Morales, president of Bolivia, is considering partnerships and other options. A recent article in Knowledge@Wharton summarizes some of the political and social issues involved. Bolivia
hopes to attract international investment yet retain wealth within the country.

U.S. Travel & Tourism - 2005-2008

"The travel and tourism industry—as measured by the real output of goods and services sold directly to visitors—shrank in 2008 for the first time in 7 years, according to the most recent statistics from the travel and tourism satellite accounts of the Bureau of Economic Analysis (BEA)."

A recent article in the BEA's Survey of Current Business looks at data from 2003 to 2008, with revisions to the most current years. Included are trends in output by tourism commodity (e.g., food, transportation, recreation); trends in prices; the composition of tourism demand; and trends in direct and tourism-related employment.

The BEA web site is a wonderful resource for researching or monitoring the U.S. economy. Along with the Survey of Current Business, you'll also find current news releases, interactive data tables, papers and working papers. Review the BEA Customer Guide for some basic guidelines on using their resources.