For those of you who use or follow Facebook, you've likely heard about the controversy over "Beacon", a new advertising program introduced by Facebook about a month ago. Users protested when they discovered that by ignoring small pop-up messages, they were opting-in to an advertising feature that monitors and shares their online behaviors. A petition protesting Beacon was signed by over 50,000 Facebook users. Today, Facebook founder Mark Zuckerberg apologized and announced the feature will be changed to recognize ignoring a message as opting out of the service. The story is reported here in the NY Times.
On a different Facebook note, a recent blog posting by Bill Ives at his "Portals and KM" blog discusses how the software firm Serena has instituted Facebook as the platform for its company intranet. (Serena has 800 employees in 18 countries.) Employees go to specific people on Facebook to get the information they need; company documents are stored by firewalls.
Harvard professor Andrew McAfee discusses this blog posting as "must read" to understand the potential business value of Facebook and other social networking and Web2.0 tools.
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