A few recent articles in the NY Times discuss some interesting new technology with business and marketing implications...
"An Online Game So Mysterious Its Famous Sponsor Is Hidden"
TheLostRing.com is an alternate reality game focused on the upcoming Olympics in Beijing. McDonald's, better known for Happy Meals and other very visible advertising, is the quiet sponsor behind the game in partnership with the International Olympics Committee. If, like me, you need a definition of "alternate reality games" -- they are games that "blend online and offline clues and rely on players collaborating to solve the puzzles."
"Making Appointments for Doctor or Dinner"
HourTown, BookingAngel, and Genbook are some of the new online calendar tools that are making online booking a more successful venture -- saving time and money for small service providers like massage therapists, carpenters, lawyers, etc.
"Online Chat, as Inspired by Real Chat"
New companies are bringing live socializing back into social networking and chat. Vivaty, which will run a test period on Facebook, allows users to select a 3-D avatar to socialize with others in virtual space. Other live Web companies include TokBox (face-to-face video chats on the Web) and Meebo (web messaging now with 2-D networked chat rooms).
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