Google the growth company

Where does Google go next? (Fortune, CNNmoney.com, May 12, 1960) looks at the ventures of former Google employees, Google diversification into services beyond search, and the process versus innovation struggle of a large fast growth company. Marc Benioff, a Google partner, summarized the Google diversification challenge as follows: "What they need to do is build a full portfolio of revenue, as Microsoft has ....They have a fantastic cash cow. They need a goat and a chicken."