"PERKONOMICS: A new breed of perks and privileges, added to brands' regular offerings, is satisfying consumers’ ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in 2009."Airlines, hotels, and credit cards provide the classic examples of perk offerings, but others are possible. The article discusses the benefits to consumers; benefits to brands; examples; and the opportunities and threats involved in "perkonomics".
Wednesday, October 1, 2008
"perkonomics"
The current October issue of the trendwatching.com newsletter discusses a phenomenon they've termed "perkonomics" --
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