The March 2009 briefing from
Trendwatching.com is dedicated to
"Eco Bounty" -- consumer trends in environmental marketing during a recession:
"While financial woes may hold back some green initiatives, the future has never looked greener. Mainly because creating a more sustainable economy is not an option, but a necessity. And we all know that necessity is the mother of invention. Which is why this month, amidst crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco sub-trends that any marketer or entrepreneur can act on today...."
The report identifies and discusses the following 12 eco sub-trends:
ECO-FRUGAL; ECO-STATUS; ECO-INTEL; ECO-STURDY; ECO-FEEDERS; ECO-GENEROSITY; ECO-SUPERIOR; ECO-EMBEDDED; ECO-EDU; ECO-TRANSIENT; ECO-VERTISING; ECO-EXPECTATIONS.
The report is also available as a 20-page
pdf format document.
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