Thursday, July 17, 2008

TV, Internet and Mobile Usage... and the ATUS...

"Nielsen Reports TV, Internet and Mobile Usage Among Americans" -- the subtitle of this Nielsen press release is nothing surprising: "Under 35’s Watch Video on Internet & Mobile Phones More Than Over 35’s; Traditional TV Viewing Continues to Grow". The press release leads to a more complete 4-page report and Nielsen plans to report updated figures on a quarterly basis.

With tv viewing reportedly on the rise, it might be interesting to see where time spent is on the decline - work, sleep, housework, other leisure activities?. The U.S. government (Dept of Labor, BLS and Census Bureau) conducts an annual survey to answer that question and more. The American Time Use Survey (ATUS) "measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing." Annual data is available for 2003-2007, with detail by gender, age, income, etc.

The ATUS is a great resource for business research. Unfortunately, rumor has it may be threatened by budget cuts in Washington.

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