Wednesday, August 20, 2008

New business & economics databases at USF

There are some great new databases in the USF collection for your business and economics research:



"Mintel Oxygen is one of the leading marketing research databases being utilized by 120 of the top U.S. universities. It has become one of the best resources for timely and unique information about the business to consumer (b2c) marketplace. The academic version of Mintel Reports branded as Mintel Oxygen provides comprehensive coverage of the U.S. and European markets from consumer behavior to SWOT and brand share analysis. Academic users can access 400 new reports each year that on average number one hundred pages. Analysis combines consumer habits and attitudes within the competitive landscape."



"IBISWorld
provides reports for all of the 723 US industries enabling research on the entire sector of the U.S. economy. Information is updated every four months, ensuring the latest information. Reports are divided into three searchable modules: Industry Market Research; Company Research, and Business Environment....."


"Hospitality & Tourism Complete, covers scholarly research and industry news relating to all areas of hospitality and tourism. This collection contains more than 749,000 records, with coverage dating as far back as 1965. .... Subject areas covered include the culinary arts, demographics & statistics, development & investment, food & beverage management, hospitality law, hotel management & administrative practices, leisure & business travel, market trends, technology and more."



"World News Connection
is an online news service that provides translated and English-language news and information from an extensive array of providers. It is particularly effective in its coverage of local media sources, allowing a researcher to determine what is happening on the ground in a specific country or region. Compiled from thousands of non-U.S. media sources, the information from World News Connection covers significant socio-economic, political, scientific, technical, and environmental issues and events. "

For these databases and other library resources visit http://www.lib.usf.edu. Click on Databases by Title/Subject to begin.

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