Thursday, September 18, 2008

"Google still struggling to conquer outposts"

This article from the Financial Times (Sept 16, 2008) looks at the overwhelming success of non-Google search engines in other countries. For example, Yandex has a 46% share of all searches in Russia, Seznam has 63% of the market in the Czech Republic, and Baidu handles about 60% in China.

"Some common themes lie behind these local success stories, internet veterans say: Google has played second fiddle to rivals who invested much earlier, perfected their technology to work with local languages and came up with innovations that Google is now having to copy."

Google, of course, is not giving up....

The article includes links to related articles and there is an interactive map of the non-Google world with the market share of individual competitors.

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