...in defense of marketing

In a recent issue of Working Knowledge from the Harvard Business School, John Quelch writes "In Praise of Marketing":

"... marketers still do a surprisingly poor job of marketing Marketing. They do not appreciate, let alone articulate, the economic and social benefits of marketing. Marketplace exchanges are based on mutual trust between buyers and sellers. They create value for both parties. .... Good marketers offer consumers choices. Choice stimulates consumption and economic growth and facilitates personal expression....."

So, if you're a marketer and feeling a little defensive about the value of your work, this might be a good narrative for you to try.