Financial and economic crisis ... two articles looking forward

Two articles in a recent edition of Knowledge@Emory are centered on the current financial and economic crisis.

"A Historical Look at the Power and Impact of Stimulus" compares the Obama stimulus plan with Roosevelt's New Deal during the Great Depression and Japan's economic crisis in the 1990s. Of course, academics differ on the lessons to be learned....

"Is Finance by Any Other Name Still as Sweet?" looks at brand-building and re-branding possibilities for financial firms such as AIG and Bank of America. Some options include the 'house of brands' strategy (Procter & Gamble); 'branded house' strategy (Citibank), and the 'master brand' strategy (Coca-Cola).