The Chinese consumer meets IKEA

IKEA has been in China since 1999 but the Chinese experience inside the Swedish home furnishings retail is "unique." An article in the Los Angeles Times (8/25), "Beijing loves IKEA - but not for shopping," talks about the popularity of the store as a destination for daylong visits to take photos, nap, read books, and eat a few meals. The photos are entertaining! This is a great starting point for discussions about the Chinese consumer.