"In the Game of Business, Playing Fair Can Actually Lead to Greater Profits"
This business ethics article from a recent Knowledge@Wharton newsletter discusses research in the area of "behavioral economics" that supports the notion that playing fair may actually be more profitable than greedy behavior.
For example, the "ultimatum game" involves an experiment in which one player is given a sum of money to divide in any way with another player. Under most circumstances, the player does not divide the sum 99%/1% -- in part reflecting a desire for fairness. Behaving 'unfairly' usually makes us feel bad about ourselves. A similar experiment with chimpanzees and raisins found that chimps behave in a more "economically rational" manner. They were willing to accept any division of raisins, as long as they got at least one....
This may provide some ideas for further or related research in the areas of behavioral economics, consumer behavior, organizational behavior....
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