Last year, students in the "Strategic Public Relations" course at Hunter College in NYC, organized a "Break the Chain of Counterfeiting" public event. Sponsored by the IACC-International Anti Counterfeit Coalition and COACH, the event and course were centered around a student "Heidi Cee", who is ultimately revealed as fictitious, and the search for her missing COACH handbag, which turns out to be a fake. The purported goal was to educate students about the dangers of counterfeiting. The blog from the course includes a link to the youTube video.
PRWatch.org from the Center for Media and Democracy covered some of the recent discussion about the course..... potential conflict of interests and a variety of ethical concerns and issues...
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