Social Networking and Philanthropy, Nonprofits...

http://www.nytimes.com/2007/11/12/giving/12social.html?ex=1352610000&en=220a611bbfcf88e0&ei=5124&partner=permalink&exprod=permalink

A recent article in the NYTimes entitled "My Network, My Cause" discusses the roles of social networking sites such as Facebook and MySpace in the world of philanthropy and non-profits. For example, the "Causes on Facebook Project" enables Facebook users to promote their favorite causes and then solicit and track donations. Mycommitment.org, a project of the Clinton Global Initiative, is another example of non-profit causes in the Web2.0 world.

While some in the non-profit world are enthusiastic about the potential of social networking for fund-raising, others point out that the internet still represents only a very small percentage of all giving.

...Some interesting ideas for those that are working on marketing strategies for non-profits...