Tuesday, November 27, 2007

Trendwatching...

For those in marketing and following consumer trends, the folks at Trendwatching.com published their "8 trends to capitalize on in 2008" (http://trendwatching.com/briefing/):
1. status spheres
2. premiumization
3. snack culture
4. online oxygen
5. eco-iconic
6. brand butlers
7. MIY make it yourself
8. crowd mining

While it may be a bit difficult to interpret these catch phrases, the narratives include interesting tidbits on consumer behavior and consumer trends. Many of the examples provided are global. There were several products/services I hadn't heard about -- like Wrangler laundromats at outdoor concerts in the Netherlands ("brand butlers") or Porsche baby strollers (premiumization).

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