Consumer electronics: Converged v. Dedicated Products

In the paper, “Technology Convergence: When do consumers prefer converged products to dedicated products”, two professors at Singapore Management University found that while consumers still generally prefer dedicated products, all-in-one products such as the iPhone are increasingly popular. Convenience, rather than performance, is one of the key benefits for converged products. For high performance products, consumers generally look for dedicated products....

"If anything, the study has shown that the contest between converged and dedicated products lie mainly with consumer perceptions. Consumer electronics manufacturers could stand to benefit from innovative products, but perhaps more so, through innovative marketing."