"...Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything."One example provided is the enormous and growing quantity of online profiles, links, stories, photos, friends of friends..... creating a "forever presence" of individuals online. You will never be more than one or two degrees away from anyone else... and now with Google Latitude you can also follow the physical location of friends as well....
Twitter is an example of the forever and ongoing conversations. Businesses can also use Twitter to communicate with consumers -- Trendwatching.com provides excerpts from some corporate Twitter accounts such as Ford, Whole Foods, Wells Fargo, Jet Blue Airways, and others.
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