According to the most recent IAB Internet Advertising Revenue Report, internet advertising revenues in the U.S. reached $23.4 billion in 2008, up 10.6% over 2007.
The 21-page report includes information by advertising format (e.g., display banners, search, classified ads, etc.) and by major industry category (e.g., retail, financial services, automotive, etc.).
The "Internet Advertising Revenue Report" was initiated by the IAB-Interactive Advertising Bureau in 1996 and is conducted by PricewaterhouseCoopers LLP on an ongoing basis.
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